Report Tracks Ads in Google AI Answers and ChatGPT
Holiday data examines ads in Google AI Overviews, AI Mode and ChatGPT across five shopping categories.
Ads in Google’s AI-generated answers were concentrated in apparel and electronics, according to holiday data covered by Search Engine Journal.
The report counted ads across five shopping categories in Google AI Overviews, Google AI Mode and ChatGPT. It also examined the prompts on which ChatGPT ads appeared.
The available source summary does not specify the ad counts, identify the other shopping categories or list the ChatGPT prompts. It also does not provide a platform-by-platform breakdown.
What this means for marketers
Marketers assessing AI-driven advertising can review the full report for category-level counts and the prompts associated with ChatGPT ads. Comparing those details across platforms may help them evaluate where their products could appear in shopping-related AI answers.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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