FTC Complaint Alleges Amazon Inflated Ad Auction Prices
An FTC and state complaint alleges Amazon secretly raised ad auction prices by up to 250% during major shopping events.
A newly unredacted complaint from the Federal Trade Commission and states alleges that Amazon secretly increased advertising auction prices by as much as 250% during major shopping events.
The allegations concern auctions held around Prime Day and Black Friday, according to a Search Engine Journal report. The complaint describes the increases as a surcharge applied to advertising prices.
The figures are allegations in the complaint, not established findings. The information provided does not specify which advertisers or campaigns were affected, or how the alleged increases were calculated.
What this means for marketers
Advertisers can review the newly unredacted complaint for details before drawing conclusions about their own campaigns. The reported maximum does not establish what any individual advertiser paid.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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